American Living coming to an end at JCP
HTT Staff -- Home Textiles Today, 2/8/2012 2:26:32 PM
New York - During this morning's quarterly conference call with analysts, Ralph Lauren's president said the company and JCPenney have decided to drop the exclusive American Living line of home, apparel and accessories goods - which, when it launched at JCP in 2008 marked the retailer's single largest brand introduction in history.
"We were at the end of a five-year commitment to American Living and I think upon reflection, we decided mutually to move away from that business after the spring/summer shipments," said Ralph Lauren president Roger Farah. "I think JCP has a lot of change and transformation going on and in some cases, that's going to take time to play out."
He added: "We've left the door open for future dialog and relationships."
In addition, "...with Chaps being the No. 1 brand at Kohl's, we think we have that channel well covered."
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