PCFC expands memory fiber product offerings with new bedding, mattress pad line

Home Textiles Today Staff -- Home Textiles Today, 2/7/2012 11:53:56 AM

Seattle -- Spearheading the creation of a new sub-category, Pacific Coast Feather Company (PCFC) has developed a new line of bedding products featuring "MaxiForm Memory Fiber," which combines memory foam-like support with adjustable comfort.

Set for launch this March during the New York Home Fashions Market, the new line includes three pillows and a mattress pad, which the company said, "capitalize on the continued success of memory foam in the marketplace while introducing a revolutionary way to deliver conforming, pressure relieving performance."

"This is a key next step in our vision to reinvigorate the mattress pad category," said Fritz Kruger, svp, marketing. "Last market we debuted revolutionary technology that significantly and demonstrably increases comfort and performance on any mattress pad. This market we are launching a new type of feel and comfort to add true differentiation within the category to expand consumer appeal through relevance and value."

Complementing the new memory fiber products is PCFC's extensive line of traditional memory foam pillows. Featuring a range of performance features, new additions to the line will include the ComfortGel pillow, which features a cooling layer of gel as well as two pillow-in-pillow options that provide the perfect pairing of conforming memory foam and adjustable down alternative fiber.