Target’s brand from Magnolia now in stores
November 6, 2017,
Middletown, NJ – Target unveiled its new home collection from HGTV stars Chip and Joanna Gaines yesterday.
To herald the launch of the exclusive brand, called Hearth & Hand with Magnolia, the vignette area in a reported 500 stores received a makeover. The bulk of the space is devoted to the brand created by the hosts of the popular “Fixer Upper” show and anchored by a kitchen table.
The collection marks Magnolia's first direct partnership with a retailer and will refresh throughout the year.
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