• Jennifer Marks

Target’s brand from Magnolia now in stores

Hearth & Hand launches with 300 skus

Magnolia Home  Middletown, NJ – Target unveiled its new home collection from HGTV stars Chip and Joanna Gaines yesterday.

To herald the launch of the exclusive brand, called Hearth & Hand with Magnolia, the vignette area in a reported 500 stores received a makeover. The bulk of the space is devoted to the brand created by the hosts of the popular “Fixer Upper” show and anchored by a kitchen table.

Soft home goods in the launch collection include dec pillows, kitchen textiles, table linens and Christmas stockings. The full 300-sku collection encompasses tabletop, home décor and holiday gifts priced from 99 cents to $129.99.

The collection marks Magnolia's first direct partnership with a retailer and will refresh throughout the year.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!