• Jennifer Marks

Target’s brand from Magnolia now in stores

Hearth & Hand launches with 300 skus

Magnolia Home  Middletown, NJ – Target unveiled its new home collection from HGTV stars Chip and Joanna Gaines yesterday.

To herald the launch of the exclusive brand, called Hearth & Hand with Magnolia, the vignette area in a reported 500 stores received a makeover. The bulk of the space is devoted to the brand created by the hosts of the popular “Fixer Upper” show and anchored by a kitchen table.

Soft home goods in the launch collection include dec pillows, kitchen textiles, table linens and Christmas stockings. The full 300-sku collection encompasses tabletop, home décor and holiday gifts priced from 99 cents to $129.99.

The collection marks Magnolia's first direct partnership with a retailer and will refresh throughout the year.

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