It Looked a Lot Like Christmas... All Around the World
Home Textiles Today Staff -- Home Textiles Today, 1/9/2012 2:00:00 AM
As the dust settles on December, we are learning that the holiday shopping season of 2011 was at least a little bit more positive from a business perspective than many people had forecast.
But what kind of a season was it from a visual perspective?
To find out, HTT asked Stylesight, the industry-leading global content and technology provider for professionals in the style, fashion and design sectors, to give us their take on displays and window fashions from retailers around the world.
Oona McSweeney, vp of retail and special markets for Stylesight, was our tour guide:
"For Holiday 2011, retailers offered displays that enticed consumers with glittery fantasy scenes and charming nostalgia. A wave of serene white-on-white holiday displays washed over store windows with cool and frosty shades of snow to winter white layered for depth.
"Arctic scenes were a common theme, with frosted trees and windows, snowdrifts, mirrors, crystals and winter animals lending a fairytale effect with turquoise, blue and violet lighting to further enhance the icy scenes. A shower of glitter and tinsel in shades of gold, white and silver was scattered atop displays, tables and floors for a twinkling final touch.
"On a more nostalgic note, many retailers featured fresh twists on classic holiday themes. The small town holiday bazaar inspired many displays with a charming mix of vintage props including repurposed luggage and crates.
"Curated assortments of hand-crafted soft goods, retro kitchenware and holiday décor were gift-ready with hand-written tags and vintage gift packaging nearby. Rustic touches including twine, twigs, evergreen boughs and fresh garland lent a low-key note of holiday spirit.
"On the luxury end, opulent displays featured special occasion tabletop, luxe linens and soft goods layered with abandon on sleighs and designer beds."
|Liberty of London made a big statement with this classic white sleigh window display, complete with a plethora of packages waiting to be unwrapped.|
|Anthropologie in New York set a winter tableau with a display showcasing its home and gift assortment, carefully edited as always.|
Harrods in London went for the morning-after look, mixing fashion and furniture with a bit of the bubbly for a great window display.
Liberty of London was one of several retailers to use a bazaar theme, mixing product with vintage props to showcase a variety of products presented in a cohesive display.
|B Store in Tokyo used hand-written tags on its holiday merchandise, a technique several stores around the world employed for a nostalgic feel.|
Urban Outfitters in Los Angeles found a new way to build a classic Christmas tree, stringing up toys and small gifts in a simple yet eye-catching in-store display.
Anthropologie in New York was a big fan of the retro look, setting knitted goods against a rustic wall, another theme many stores used for their holiday motifs.
Selfridges in London went with a serene winter white on-white holiday theme washed with cool and frosty shades of snow and glitter.
Zara Home in Milan proved you can't put too many pillows on a bed in a window display accented with a very furry Christmas tree.
Printemps in Paris layered on the snowy glitter to this tableware setting for a twinkling finishing touch, a technique found at several retailers.
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