Bon-Ton partners with Alliance Data for new credit card program

Home Textiles Today Staff -- Home Textiles Today, 1/2/2012 2:00:00 AM

The Bon-Ton Stores Inc. has signed a new, multiyear private label credit card program agreement with Alliance Data, a provider of loyalty and marketing solutions.
     Under the terms of the agreement, Alliance Data, through its bank subsidiary, will provide Bon-Ton end-to-end proprietary credit card services from account acquisition to multi-channel marketing and customer service.