• Mary Burritt

Amazon launches AR app

PALO ALTO, Calif. - Amazon launched this week an augmented reality (AR) app for iPhones: ARView, which lets shoppers virtually view an item in their iPhone camera’s view of a space.

Because it was developed with Apple’s AR software development kit (ARKit), ARView works only on Apple devices with iOS 11.

Categories of products available for viewing in ARView include living room, home décor, bedroom, electronics, toys and games, and Amazon Echo devices.

To use ARView, shoppers call up the Amazon app and tap the camera icon, as they would to scan barcodes and perform visual searches. Choose ARView from the menu, and swipe through a top menu to select a product category.

Within the product category, tap a product image, and a 3D image will be overlayed onto whatever space is in the phone camera’s view. Using their fingertips on the iPhone’s display, shoppers can move the 3D images and rotate them 360 degrees.

Research Store

Featured Video

Subscribe to
Home Textiles Today eDaily
Receive the news you need to know about the trends in the industry delivered right to your inbox.

CURRENT ISSUE

HTT November 2017 cover

See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs.  Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.  See details!