Ellery expanding showroom, Vue line
HTT Staff -- Home Textiles Today, 1/27/2012 2:06:14 PM
New York - Ellery Homestyles is adding 1,000 square feet to its 17,000-square-foot showroom ahead of the New York Home Fashions Home in March to accommodate its expanded product offerings.
Among those is the introduction of the Vue Signature Curtain collection, keying off the earlier launch of Vue Signature bedding for the contemporary master bedroom.
"The curtain line contains a rich collection of fabrics, and the styling and influences of the collection range from traditional to familiar evoking a designer, luxury look," according to the company.
Ellery Homestyles is also expanding its Eclipse brand to include home theater curtains marketed under the Absolute Zero brand. The line provides 100% "blackout" in fashion styles.
In addition, Ellery Homestyles will present new designs for the LinenHouse Australia brand that it introduced in 2011 under an exclusive licensing agreement. The luxury collection includes bedding, throws and accessories inspired by nature, architecture and individuality.
"Each ensemble has a unique story behind the artist's inspiration for its design," said Susan Lazor, director of brand management at Ellery Homestyles.
The manufacturer will also show its SoundAsleep Room Darkening Curtain line, which addresses the health and sleep segment of the market and has been named the Official Curtain of The National Sleep Foundation.
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