Iconix chooses Glee star Lea Michele as new celeb face for Candie's brand at Kohl's
Home Textiles Today Staff -- Home Textiles Today, 1/25/2012 11:38:57 AM
New York -- Iconix Brand Group Inc. has partnered with actress and singer Lea Michele for the "Glee" television series star to appear in its Candie's, Only at Kohl's Spring 2012 multi-media marketing campaign.
Joining a list of famous Candie's spokespeople that includes Britney Spears, Fergie, and others, Michele will star in the national print, online, outdoor and in-store marketing campaign for the Candie's brand.
Comprised of juniors and youth apparel and accessories as well as home textiles products in bedding, bath and beach, the Candie's line is sold exclusively at Kohl's Department Stores nationwide and Kohls.com.
Michele, best known for her role as Rachel Berry on Golden Globe Award winning Glee, has received the People's Choice Award for Favorite TV Comedy Actress and the Screen Actors Guild Award for Best Actress in a Series, Comedy or Musical and has also received Golden Globe, Emmy, and Teen Choice Award nominations.
"Candie's is such an iconic brand and I am so happy to be working with them," said Michele. "The concept for the new Candie's at Kohl's campaign is about enjoying being at home, feeling relaxed, comfortable and happy."
She added: "Britney Spears is definitely my favorite past Candie's girl, her campaigns were gorgeous."
Michele's campaign for Candie's is titled "Hangin' At Home" and features the actress/singer "causing a stir in the kitchen, glamorously lounging by the pool and being playful in her bedroom," Iconix said. "The creative gives consumers a behind the scenes look at Lea's everyday life at home."
It will debut in March issues of fashion and lifestyle magazines such as Seventeen, Teen Vogue and Cosmopolitan as well as online, outdoor and in Kohl's marketing vehicles.
Dari Marder, chief marketing officer for Iconix, noted, "Everyone is obsessed with Glee, especially Lea Michele and so are we. We are thrilled to announce Lea as the face of Candie's for 2012."
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