New flash site for home, 250Lloyds, goes live today

HTT Staff -- Home Textiles Today, 1/20/2012 11:48:25 AM

Palm Beach Gardens, Fla. - 250Lloyds goes live today with a focus on home furnishings, gifts and home décor.
Industry veteran Eric Bauer is director of vendor relations. Senior buyers include Vicki Bauer and Steve Grobe, a former furniture, lighting, rug and accessory senior buyer for Dayton's and Marshall Field's department stores.
"Our goal is to improve the online shopping experience for consumers while increasing marketing and sales reach for home furnishings vendors," says 250 Lloyds ceo Sashi Chimala.
250Lloyds is a subsidiary of BLVD Ventures, Inc., an ecommerce group whose portfolio also includes Stylosphere.com for fashion apparel and a soon-to-launch online portal for fine jewelry called Resara.com.
Trunk Shows feature handpicked merchandise from one or two vendors and last up to 30 days, while brand-driven Atrium Events called Inspire Your Inner Designer last up to 90 days and are designed to function as mini ecommerce outlets within the site.
"Our intention is to push the envelope on the model and create new channels to make shopping easier and fun for our customers while helping our vendor partners showcase their products to the customer," said Eric Bauer,