• Cecile Corral

Loloi snaps a picture, makes a rug

Creates poly-cotton collection of antique replicas

Dallas – They look like Old World antique rugs. Exactly, in fact.

But one look at the price tag makes clear these rugs are not what they seem.

Loloi’s new Loren collection of area rugs comprises replicas of vintage, one-of-a-kind handmade rugs created with the use of digital photography.

A picture is snapped of an authentic handmade piece, then printed onto a specially developed construction that employs polyester for durability and blends it with cotton to add softness underfoot as well as a smooth texture to the patterns.

The result is a more affordable alternative. A 5-foot-by-7-foot-6-inch size is priced to retail for $248 – a fraction of the ticket on the originals these rugs impersonate.

But for those who must have the real thing, Loloi also has the answer: a vastly expanded one-of-a-kind rug collection of antique handmade styles.

Noticing a sharp uptick in customer demand for heirloom, hand-crafted rugs, president and owner Amir Loloi told H&TT he has spent the past three years amassing a copious collection he procured in his travels to Pakistan, Turkey and others where area rugs have been crafted by artisans for many generations.

“The market is hungry for the kind of great color and design these antique handmade rugs offer,” he said earlier this week during High Point Market. “We have many hand-knotted programs.”

Added Austin Craley, vp of sales: “One-of-a-kinds is a category that is really growing for us. Four markets ago, we had a few rolled up in an alcove in here. This market, they’re taking up a whole section of our showroom. Some pieces we have here are over 100 years old and older.”

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today
ccorral@hometextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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