Loloi snaps a picture, makes a rug
October 20, 2017,
Dallas – They look like Old World antique rugs. Exactly, in fact.
But one look at the price tag makes clear these rugs are not what they seem.
A picture is snapped of an authentic handmade piece, then printed onto a specially developed construction that employs polyester for durability and blends it with cotton to add softness underfoot as well as a smooth texture to the patterns.
The result is a more affordable alternative. A 5-foot-by-7-foot-6-inch size is priced to retail for $248 – a fraction of the ticket on the originals these rugs impersonate.
But for those who must have the real thing, Loloi also has the answer: a vastly expanded one-of-a-kind rug collection of antique handmade styles.
Noticing a sharp uptick in customer demand for heirloom, hand-crafted rugs, president and owner Amir Loloi told H&TT he has spent the past three years amassing a copious collection he procured in his travels to Pakistan, Turkey and others where area rugs have been crafted by artisans for many generations.
“The market is hungry for the kind of great color and design these antique handmade rugs offer,” he said earlier this week during High Point Market. “We have many hand-knotted programs.”
Added Austin Craley, vp of sales: “One-of-a-kinds is a category that is really growing for us. Four markets ago, we had a few rolled up in an alcove in here. This market, they’re taking up a whole section of our showroom. Some pieces we have here are over 100 years old and older.”
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See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.