• Cecile Corral

Kaleen expands sales force for rugs, broadloom

Names new regional VP for North territory

jeff forwoodJeff Forwood
DALTON, Ga. — Kaleen has tapped an industry veteran to head its business with customers in the country’s Northern region.

Jeff Forwood joins Kaleen as regional vice president for the Northern region, responsible for managing all sales and a dedicated sales team across 22 Northern states and Eastern Canada.

He reports to Blake Dennard, senior vice president.

“We are very excited to have Jeff join our management team,” said Monty Rathi, COO. “His vast knowledge of the rug and broadloom business and his experience in previous management positions will help grow our market share in the northern states.”

Forwood brings several years of career experience working in the soft floor coverings industry, having held management posts at Nourison, Oriental Weavers and Mohawk.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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