Kaleen brings Rachael Ray’s dream rugs to life
October 16, 2017,
AT THE MARKET - Upon entering Kaleen’s showroom yesterday afternoon to launch their joint new rug program, Rachael Ray said it was “like walking into a storybook.”
The Food Network celebrity chef recently inked a licensing partnership with Kaleen for her first line of area rugs, and the initial offering spans three collections.
Kaleen didn’t have to. Ray was an active participant in the design process, sharing her ideas and sketches for different looks.
“I am looking around and can see where they took my doodles and put them on rugs,” she noted. “I am here seeing it in front of me, and it’s like a child-like experience.”
Monty Rathi, COO of Kaleen, told PBM The new line represents Kaleen’s only designer license program and a major focus of its total assortment.
Rachael Ray, center, is flanked by the Kaleen team here. Behind Ray is Michael Murray, general manager of Rachael Ray Home.
Ranging in retail price points from $299 to $399 , the line includes:
- Highline, a handmade space-dyed wool available in seven solid-tonal colorations, and Ray’s favorite in the assortment, “The ones I love most,” she noted ;
- The hand-carved retro and transitional SoHo collection, machine-made of poly-acrylic;
- Upstate, a traditional through transitional grouping of polypropylene machine mades.
Each collection was designed to complement the Rachael Ray Home furniture collections from Legacy Classic Furniture and Craftmaster Furniture.
Ray said her plan now is to expand her Home line with new categories via new partnerships for lighting, decorative accessories and outdoor decor.
Kaleen is presenting the new line this week at its showroom at Showplace 2345.
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See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.