• Cecile Corral

Kaleen brings Rachael Ray’s dream rugs to life

Celeb chef comes to High Point to launch collection

AT THE MARKET - Upon entering Kaleen’s showroom yesterday afternoon to launch their joint new rug program, Rachael Ray said it was “like walking into a storybook.”

The Food Network celebrity chef recently inked a licensing partnership with Kaleen for her first line of area rugs, and the initial offering spans three collections.

“It’s like walking into my head,” she continued.

Kaleen didn’t have to. Ray was an active participant in the design process, sharing her ideas and sketches for different looks.

“I am looking around and can see where they took my doodles and put them on rugs,” she noted. “I am here seeing it in front of me, and it’s like a child-like experience.”

Monty Rathi, COO of Kaleen, told PBM The new line represents Kaleen’s only designer license program and a major focus of its total assortment.

kaleen rayRachael Ray, center, is flanked by the Kaleen team here. Behind Ray is Michael Murray, general manager of Rachael Ray Home.

Ranging in retail price points from $299 to $399 , the line includes:

  • Highline, a handmade space-dyed wool available in seven solid-tonal colorations, and Ray’s favorite in the assortment, “The ones I love most,” she noted ;
  • The hand-carved retro and transitional SoHo collection, machine-made of poly-acrylic;
  • Upstate, a traditional through transitional grouping of polypropylene machine mades.

Each collection was designed to complement the Rachael Ray Home furniture collections from Legacy Classic Furniture and Craftmaster Furniture.

Ray said her plan now is to expand her Home line with new categories via new partnerships for lighting, decorative accessories and outdoor decor.

Kaleen is presenting the new line this week at its showroom at Showplace 2345.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today
ccorral@hometextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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