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WestPoint showing tech flair

Home Textiles Today Staff -- Home Textiles Today, 1/13/2012 12:42:01 PM

New York - WestPoint Home continues to pursue international business and returned to Heimtextil this week with its third consecutive appearance at the show following a six-year hiatus.
As has been the case in recent years for its U.S. market shows, WestPoint will highlight technologies from its manufacturing facilities in Pakistan and Bahrain that provide solution stories to its products.
In bath, the Five Star Hotel Collection uses WestPoint's new Loftspun technology, which is soft to the touch while also being durable. WestPoint will also show its Endless Color towel line, which is fade resistant and color-fast to keep hues looking bright even after the towels have been washed in chlorine bleach.
In bedding, the manufacturer brings out its Five Star Hotel Collection of 100% cotton sateen sheets woven from premium yarns for a smooth, silky hand. Five Star bedding features embellished hem details.
Also in bedding, WestPoint is offering an embroidered sheet collection.

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