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Nile Textile, reality celeb create Aluxe

Home Textiles Today Staff -- Home Textiles Today, 1/12/2012 1:42:38 PM

Cairo, Egypt - Nile Textile Industries is introducing the Aluxe Home brand at Heimtextil this week in concert with interior designer Alex McCord. McCord gained fame on the reality TV show "The Real Housewives of New York City."
In addition to Nile and McCord, other parties in the joint venture are Simon van Kempen along with Vivian and Joseph Douek.
Nile is showing in in Hall 9.0, Stand C81, Booth C2.
Aluxe Home and Nile have also taken a New York showroom at 295 Fifth Avenue, where the will debut for the U.S. market 18 bath towel styles and 24 bedding designs are manufactured by Nile in Egypt.
"Simon, Vivian, Joseph and I are thrilled with the launch of Aluxe Home, which is the culmination of many months of meetings between all the partners," said McCord. "This new venture was cemented when we visited Nile Textile Industries to ensure that we were happy with its quality, professionalism and working standards for its employees."

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Alex McCord is not an interior decorator. She never has been. She was a grade D-list actress with some random bit parts spread over ten years. Her main job was as graphic designer with Vic. Secret for a few years and then she was laid off.

Aluxe Home is financed by the couple that own's Willoughbys, a camera store in Muray Hil. It is just up the street from the small Hotel Chandler than van Kempen used to manage.

Whatever may be their line of goods, McCord has no experience whatsoever in our business and she was brought on thinking that she would not be fired from Real Housewives, as she was, and that would get them free publicity.

It's fine to promote new lines, but really, anyone with a computer knows she's never decorated a thing in her life beyond her living room in Brooklyn.
Anna Riccio - 2012-01-14 12:21:12 EST

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