Bon-Ton partners with Alliance Data for new credit card program

Home Textiles Today Staff -- Home Textiles Today, 12/20/2011 11:46:52 AM

York, Pa. -- The Bon-Ton Stores Inc. has signed a new, multi-year private label credit card program agreement with Alliance Data, a provider of loyalty and marketing solutions.

Under the terms of the agreement, Alliance Data, through its bank subsidiary, will provide Bon-Ton end-to-end proprietary credit card services from account acquisition to multi-channel marketing and customer service.

Bon-Ton said its current proprietary credit card program will remain in place until the accounts portfolio conversion occurs, which is expected in the second quarter of fiscal 2012.

Customers should continue to use their Bon-Ton credit cards in the same manner as they do today.