J.Queen launching utility under two brands in ’18
September 12, 2017,
The company will roll out utility bedding designed in-house in ’18.
In addition, the multi-category brand-building company has taken an additional 3,000 square feet of showroom space at its location at 37 W. 20 th St.
“We’ll be using some high-quality down for the best products, up to 85% to 90% down cluster,” said Allen Josephson, vice president overseeing business development.
Some of the utility products will use proprietary down alt fibers not yet available in the U.S. “People will see that the type of qualities we’re offering will be a little higher than what’s out in the market today,” he added.
The new category launch is part of the slow, steady build JQueen has pursued since its launch eight years ago, said Julie Brady, president. “We’re selling a brand strategy. That’s what we do,” she said.
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See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.