Avanti Linens debuts licensed solid color towel collection
September 10, 2017,
Avanti Linens adds to its signature coastal bath business via a new licensed collection with artist Amylee Weeks.
On the fashion side, the company is introducing Laundry by Shelli Segal, a comprehensive towel line that represents “a new venture for us, and puts us in the solid color towel business, along with jacquards, prints and beach, with a compelling brand and design sensibility,” president and chief operating officer Jeff Kaufman told H&TT.
"We join Jeffrey Fabrics for top-of-bed and GHCL for solid color sheets and duvets,” Kaufman said, regarding other Laundry brand licensees.
Building on its signature coastal looks, Avanti Linens has also partnered with artist Amylee Weeks for a new collection of beach-inspired novelty looks.
“Amylee Weeks brings a new twist to our core strength in coastal,” Kaufman continued. “It’s fun and fresh and gives the retailer and consumer a reason to buy.”
Avanti Linens is introducing the new collections this week at its showroom at 295 Fifth Avenue, in suite 820.
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See the November 2017 issue of Home Textiles Today. In this issue, we look at Complex Colors, Complex Times--Trend forecasters and interior designers weigh in on 2018 palettes and motifs. Other articles include: Data: Exclusive HTT soft window research; Innovation: Material Changes conference preview; Country report: India invests in the future and Fabrics: Showtime preview.