• Cecile Corral

Avanti Linens debuts licensed solid color towel collection

Bowing Laundry and Beach Living licensed brands this week

AvantiAvanti Linens adds to its signature coastal bath business via a new licensed collection with artist Amylee Weeks.
At the New York Market – Avanti Linens has inked two new licenses that put fashion and fun at the forefront of its new product offerings.

On the fashion side, the company is introducing Laundry by Shelli Segal, a comprehensive towel line that represents “a new venture for us, and puts us in the solid color towel business, along with jacquards, prints and beach, with a compelling brand and design sensibility,” president and chief operating officer Jeff Kaufman told H&TT.

The program includes: a 30-by-56-inch, 600 GSM towel program with a contemporary decorative dobby and available in 18 solid colors; two jacquard programs in 15 colors; two prints; two stripes; and 12 beach towels.

"We join Jeffrey Fabrics for top-of-bed and GHCL for solid color sheets and duvets,” Kaufman said, regarding other Laundry brand licensees.

Building on its signature coastal looks, Avanti Linens has also partnered with artist Amylee Weeks for a new collection of beach-inspired novelty looks.

“Amylee Weeks brings a new twist to our core strength in coastal,” Kaufman continued. “It’s fun and fresh and gives the retailer and consumer a reason to buy.”

Avanti Linens is introducing the new collections this week at its showroom at 295 Fifth Avenue, in suite 820.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today
ccorral@hometextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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