JCPenney teams with Martha Stewart for shop-in-shops
HTT Staff -- Home Textiles Today, 12/7/2011 9:37:07 AM
Plano, Texas - JCPenney and Martha Stewart Living Omnimedia today announced a 10-year deal that will result in Martha Stewart retail shops inside most JCP stores.
JCPenney has acquired a 16.6% stake in Omnimedia. The deal includes the development of a joint ecommerce site, which is slated to launch in 2013.
The Stewart product assortment will include home and lifestyle merchandise designed and signed off on by Stewart and her team. JCPenney will source and market the products.
"Staffed by trained associates, the Martha Stewart stores will also give consumers direct access to the products and educational tips that have made Martha Stewart America 's leading lifestyle expert," the companies said in a joint announcement.
The alliance is expected to generate $200 million in revenue for MSLO, according to the release.
The glaring question: How does this impact Omnimedia's home merchandise deal with Macy's, which since its launch in 2009 has had the goal of ultimately becoming a $400 million business?
When Ron Johnson the new CEO of JCP is done with Martha she will once again reign as America's home Genius! Her taste has never let us down! It is only those retailers who have mishandled her brand that are to blame! Go get them Martha!
Jimi Breazeale - 2011-12-09 15:03:35 ESTThe Queen of retailing has found a suitor in the King.
Craig Kingwood - 2011-12-07 10:45:28 ESTThuis is the third marriage of MS. May be she can join Newt.
Seriousley, her brand is done, she failed at Macys and fortunately for her found a saviour at JCP. Full never end they just change.
Jhon Stewart - 2011-12-07 10:12:34 EST
I think it's more appropriate for her products to be sold at JC Penney and not at Macy's because of the mediocre quality of some of her products.
Barry Margolis - 2011-12-07 10:03:49 EST-
Macy's/Martha Stewart trial begins
Feb 19, 2013 -
Martha deal with JCPenney unclear after ruling
Jul 16, 2012 -
JCP gets in Macy's face, New York-style
Nov 19, 2010
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