Belk debuts online Biltmore boutique

HTT Staff -- Home Textiles Today, 11/23/2011 9:48:41 AM

Asheville, N.C. - Belk Inc. this week launched a new boutique website with Biltmore's licensing division at Belk.com.

The 303-unit department store has been a Biltmore licensee since 2005. Its Biltmore-branded offerings include Biltmore For Your Home, Biltmore Bath and Body, and Hotel by Biltmore. The product line encompasses linens, fashion and basic bedding, bath and body products, bath towels, china, serving ware, cookware, luggage and a wide range of holiday products.

The site also provides information about the Biltmore Estate and its founding family, the Vanderbilts. Included are family stories and family photos that explain "the legacy of style and hospitality that inspires each Biltmore product."