• Cecile Corral

Organic cotton pioneer Coyuchi adds a new fabrication

Introducing linen chambray sheets and duvet covers

Organic cotton pioneer Coyuchi adds a new fabricationSan Francisco – Organic cotton home textiles pioneer Coyuchi is entering new territory this fall.

Next month, the company will officially launch a line of sheets and duvet covers made from a new organic fabrication: linen chambray.

The line is already starting to roll out this month on Coyuchi’s e-commerce site, www.Coyuchi.com .

“Organic cotton consumption is growing at a quick pace, but with the rise in popularity in linen bedding, we need to continue innovating in sustainable ways to source home textiles,” Coyuchi ceo Eileen Mockustold POSH.

“As we did with organic cotton, we’re proud to be the pioneers in the bedding industry to start to transition all our linen to organic by next year, starting with our new organic linen loungewear and chambray bedding collections,” she added.

True to its legacy as a sustainable source of home textiles, Coyuchi’s new linen sheets are woven in Portugal from flax that is organically grown in France. The fiber is processed using water-saving traditional methods. The classic chambray weave crosses white warp yarns with weft yarns that are dyed using low-impact dyes for soft and safe against the skin.

Available in in blue, white and black, with a light denim look to it, the collection’s retails sit at a higher tier – $98 to $798 – than Coyuchi’s standard organic cotton offerings. For example, a king-size organic linen sheet set is priced at $498, or about 67% higher than the company’s organic cotton sheet set at $298.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today
ccorral@hometextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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