• Cecile Corral

Sferra designs “the perfect fall/winter bed”

Illada collection debuts this month at NY Now

Sferra designs “the perfect fall/winter bed”New York – Sferra ceo and president Michelle Klein recently gave the luxury brand’s design team a tall order.

The challenge: “Come up with the most perfect, sumptuous and cozy fall-winter bed.”

Now, with the season about to dawn, Klein is satisfied the designers have done just that.

“Their vision became Illada…It is very special, the absolute perfect bed linen to snuggle up under when the nights get long and the weather turns cold,” Klein told POSH.

Launching during NY Now next week in the company’s showroom at 230 Fifth Avenue, Illada is inspired by the climbing vines motif signature to Art Nouveau.

“Illada might as easily be found on the ornate furnishings of [Art Nouveau Italian furniture designer] Carlo Bugatti as in the Italian landscapes that inspired them,” Sferra noted.

While the muted subtlety of Illada’s pattern is atypical of Art Nouveau style, its luxurious fabrication is appropriate, especially in the “molto elegante” winter white palette, the company added.

The “hero” of the collection is the limited-edition duvet cover (of which only 50 are available). An opulent jacquard, it is woven from a blend of extra-long staple cotton and cashmere “that gives a bed a deliciously comfy layer, with a softness and a hand-feel like nothing else,” Klein noted.

It is finished with a grosgrain ribbon at the hem – “no flanges” – for a more contemporary feeling.

A full bed ensemble, the collection’s other components include:

Illada sateen shams in cotton/cashmere (plain sateen weave, not jacquard-woven) finished with grosgrain ribbon at hems

Cintro quilted coverlet, a double-sided quilt which on the the top is stitched with Sferra’s Savio Sateen, and on the bottom with cotton/cashmere sateen (same as that used in Illada shams)

Two luxury dec pillows: Satta in the new Platinum colorway, and an ombre silk and wool jacquard called Sessa

Emara throw, made in a pleated cashmere/Merino wool blend construction

Retail price points include $3,885 for a queen duvet cover and $440 for a sham.

Cecile CorralCecile Corral | Senior Product Editor, Home Textiles Today
ccorral@hometextilestoday.com

Cecile B. Corral has been a product editor with Home Textiles Today since late 2000. She covers the area and accent rug, kitchen textiles, table linens, beach towels, decorative bath and decorative pillow categories, as well as some retail subjects.

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