Online shopping jumps 13% in 3Q
HTT Staff -- Home Textiles Today, 11/10/2011 2:41:51 PM
Reston, Va. - Online retailer spending rose 13% to $36.3 billion during the third quarter, according to ComScore.
It marked the fourth consecutive quarter of double-digit growth year-over-year and the eighth consecutive quarter of positive growth, the digital measuring agency reported.
"More consumers than ever before are relying on the online channel for product and pricing information, which along with the Internet's fundamental appeal of convenience and attractive pricing, are contributing to the sustained upward momentum in e-commerce spending," said ComScore chairman Gian Fulgoni.
The overall number of buyers rose 22%, and 74% of all Internet users made at least one online purchase during the quarter.
The most-purchased categories were: digital content and subscriptions, event tickets, jewelry and watches, consumer electronics and computer software.
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