Battle of Black Friday: Kohl's jumps aboard the Midnight Express

HTT Staff -- Home Textiles Today, 11/1/2011 1:59:40 PM

Menomonee Falls, Wis. - Kohl's will launch its Black Friday sales event at midnight on Nov. 25 (Thanksgiving night), joining Target and Macy's in the bid to snag the first Black Friday customers.

Kohl's for the first time will remain open for 24 hours on Black Friday, operating from 12 a.m. to midnight on Friday, Nov. 25.

Its "Love to Give, Happy to Save" holiday marketing campaign be carried across multiple mediums, including print advertising, direct mail, email, digital and social media, Kohls.com, mobile, television, radio and in-store marketing.