Ritzenthaler Expands Micro-fiber Program

Home Textiles Today Staff -- Home Textiles Today, 10/21/2011 8:04:45 AM

NEW YORK - The John Ritzenthaler Co. has added new looks and offerings to its "Soap & Water" microfiber-made house program as well as upped its printed kitchen and table coordinates.
     New to the microfiber wares are polka doted aprons, microfiber kitchen towels and microfiber sponges as well as matching plastic dish brushers and fashion latex gloves.
     "We've got everything for the kitchen sink, and we've made it fun to take the mundane out of the tiresome task of cleaning," said Debby Stirner, director of design and product development. "It's like paper clips. You'd rather use the color ones than the plain ones."
     The company said while microfiber works as an alternative to cotton, it also carries properties conducive to the kitchen textiles category.
     "Microfiber doesn't just fill a void - it has great functional attributes," Stirner said.
     To its ongoing "Kitchenwear" printed program of coordinates, Ritzenthaler has added an updated version to its Vintage Damask with new colors as well as introduced the new Palm and Blue-and-White Floral groupings. The components here include: apron, comfort kitchen mat, kitchen towels, pot holders and oven mitts.
     Finally, to its seasonal offering the company presented its new "Inspired By Nature" collection. It comes in three styles: the poppies-themed Tranquility; he butterfly Serenity group; and the Simplicity design featuring a bird on a cherry blossom tree branch.