Carpenter reteams with singer-songwriter Jewel

HTT Staff -- Home Textiles Today, 10/13/2011 11:42:50 AM

Richmond, Va. - Carpernter Co.'s consumer-oriented sleep information site SleepBetter.org has launched a campaign for new mothers with tips developed by first-time mom Jewel and sleep medicine expert Dr. Shives, known as The Sleep M.D.

"Carpenter Co. is thrilled to be working with Jewel again who during her years of touring had to overcome the sleepless life of a recording star", said Dan Schecter, Carpenter's senior vp, sales and marketing of consumer products and creator of www.sleepbetter.org.

The sleep tips developed by Jewel and Dr. Shives, "The Sleep M.D." are the featured information on SleepBetter.org along with information about the triple Grammy winner's new album, "The Merry Goes ‘Round."

Jewel has been promoting her new album and sleep tips during appearances on The Dennis Miller show and on hundreds of morning shows across the country. Her sleep tips are also being promoted on all of SleepBetter and Jewel's social media platforms.