Anna's Linens to debut exclusive line with Latin TV star Domenica Brazzi

Home Textiles Today Staff -- Home Textiles Today, 9/16/2011 3:58:22 PM

Costa Mesa, Calif. - Hispanic TV celebrity Domenica Brazzi will be the star of a new exclusive line of home textiles products at Anna's Linens, the 285-store value specialty chain.

The new program will start with bedding in four styles to hit stores and online at the end of September, to be followed by bath, home décor, window and tabletop collections.

It is the first home textiles program for Brazzi, the host of Decorando Contigo, a popular Latin American television decorating show. Her promotional materials refer to her as "the most recognizable Hispanic female personality in the field of home decor and lifestyle."

For Anna's, the program is a major step in offering exclusive branded merchandise to its customer demographic, which includes a larger number of Hispanic women. "We are offering a broad variety of styles in the line," said Carie Doll, chief merchandising officer for Anna's, based here, "which will appeal to our customers' tastes and be offered at an affordable price point." The four bedding collections, inspired by nature and called Orlando, Casanova, Moonlight and Nightingale, will features items that all retail for under $120.

"I've always dreamed of creating a line that would bring great style and value together," said Brazzi, whose shows appear on the Galavision and Univision networks. "I knew right away that Anna's Linens was the right place for my line."

Anna's will hold decorating workshops with Brazzi, the first of which is scheduled for Houston later this year. Domenica Brazzi’s Nightingale bed, one of four collections in her new program for Anna’s Linens, debuting later this month.