Surya earns Badcock Furniture's highest vendor award

Home Textiles Today Staff -- Home Textiles Today, 8/31/2011 1:26:53 PM

Charleston, S.C. - Surya was recently honored with the "Most Valued Supplier-Partner" award from regional retail chain Badcock Furniture.

The area rugs and home furnishings supplier received the award during the retailer's annual conference held here in late August.

Privately-owned The W.S. Badcock Company operates 330 stores across the Southeast. The company said it hosts this event each year to show all of its new merchandise, celebrate its accomplishments, and engage its employees, franchisees, and suppliers "in a meaningful way as it prepares for the busy fall season."

More than 500 people attended this year's conference, and multiple partners were honored for their progressive and value added approach.

"It's truly an honor to receive this award from Badcock Furniture," said Satya Tiwari, Surya Inc.'s president. "A primary focus at Surya is to make sure that our customers, like Badcock, have the most relevant and trend-setting designs so that they can better serve their customers, the general consumer. We design our rugs and home accessories with our customers' end consumer in mind."

Surya products have been in Badcock stores for several years.

"Surya has some of the best designed rugs in the industry, but what sets them apart is their solution-based approach to serving the market. Their team gets what superior customer service means," said Badcock's rug buyer and fifth-generation family member, Will Daughtrey II."As we expand into new markets, like Virginia and North Carolina, it's imperative that we leverage our strong supplier base."

For Surya, the award from Badcock represents the second time this year that the supplier is recognized by a retailer -- Rugs Direct named Surya Partner of the Year.