Williamsburg, Avanti to unveil new bath, kitchen and table linens program at Fall market

Home Textiles Today Staff -- Home Textiles Today, 8/30/2011 2:53:04 PM

Williamsburg, Va. - Williamsburg and new licensee Avanti Linens are set to launch their new collaborative program of bath towels, kitchen textiles and table linens at the upcoming New York Home Fashions Market in mid September.

Williamsburg aid Avanti's "powerful design expertise and rich contemporary aesthetic paired with an understanding of Williamsburg's roots" have led to the development of 11 new patterns.

Avanti's designers drew inspiration from Williamsburg's product lines from Pratt & Lambert and new designs from Royal Heritage Home.

The product assortment includes: shower curtains, accessories and bathmats for the bath; napkins, pot holders, kitchen towels and window curtains for the kitchen category; and tablecloths, placemats, runners and napkins in table linens.

"Avanti has incorporated a variety of colors on trend for today, from creamy yellow with pops of chartreuse, to warm coral and orange, to gray-blues and rich browns," Williamsburg noted. "Whether floral, damask or ikat, a resist, embroidery or chintz, Avanti's new Williamsburg products are diverse and well suited for contemporary homes."