Lord & Taylor Goes Deeper Into Home

Home Textiles Today Staff -- Home Textiles Today, 8/23/2011 11:37:48 PM

New York - At least one upscale retailer has seen enough demand to reenter the home textiles business, a move that is picking up steam.
     Less than a year after Lord & Taylor opened a new home furnishings showcase in its flagship location on Fifth Avenue, after an absence of 23 years from the home business, the retailer planned to open a pair of freestanding home stores in New Jersey.
     Last month the company advertised for store associates in Paramus and Shrewsbury, New Jersey for Lord & Taylor Home. The company operates 12 traditional Lord & Taylor stores in the state.
     The New Jersey stores were expected to open this month, according to The Star-Ledger newspaper. Like the 21,000-square-foot home floor on Fifth Avenue, bedding and bath are exclusively by Calvin Klein and Ralph Lauren.
     The return to home furnishings was the "result of customer requests," Barbara Zinn-Moore, svp/gmm home, cosmetics, and gourmet, said in October. Customers want "more one-stop shopping," she said.
     Lord & Taylor operates 48 stores nationwide. The company has also added home furnishings to its ecommerce recently.