Bob Hamilton, 67
Home Textiles Today Staff -- Home Textiles Today, 8/8/2011 10:13:42 AM
Cornelius, N.C. - Bob Hamilton, the longtime Fieldcrest Cannon marketing executive who's colorful and splendiferous story-telling and showmanship was matched only by his equally Technicolor wardrobe, passed away on Saturday following a long battle with cancer. He was 67.
Hamilton more recently was a senior marketing vp with Welspun and, as he did at Fieldcrest, he helped to establish a unified product image for the rapidly expanding company.
But it was at Fieldcrest where Hamilton - almost always attired in a country club gentleman look that tended toward navy blazers, pastel ties and matching socks - made his mark, mostly as the keeper of the Royal Velvet legacy. His product and marketing presentations were legendary for their eloquence as well as their panache, and Hamilton excelled at each.
His ties to Royal Velvet outlived Fieldcrest Cannon itself: When the company went out of business and its Kannapolis, N.C. offices were being cleaned out, Hamilton rescued generations of RV sales and marketing materials and became the living repository for the history of one of the industry's greatest brands.
His struggle with his illness, which first appeared on an overseas business trip in 2009, were chronicled in an online blog where Hamilton continued to wax poetic - a phrase that while sometimes sounding archaic fit him perfectly.
Indeed, in the last entry in the blog, posted on Sunday announcing his passing, his family continued both the tone and spirit of Hamilton's language: "Our most gracious, tailored, gentle-hearted, profound, articulate, storyteller of a husband and father, the truest of gentlemen, is finally at peace."
Hamilton is survived by his wife, Diane, children and grandchildren, although all family members could not be immediately named.
Funeral arrangements, at Samuel S. James, in Huntersville, N.C., were still being set.
This obit looks like Bob himself wrote it. It gives all of who knew him a great profile of him. he was a great guy to work with and a great partner.
Jerry Mc Carthy - 2011-08-10 15:12:46 EDT
Little ego, great attitude. Lets just get it done right.
Bob's impeccable presence and shining enthusiasm made a lasting impression on many of us who had the privilege to work with him however briefly.Eunice Day-Smith - 2011-08-08 18:23:05 EDT
It was a privilege to work closely with Bob for a long time and glean some of his knowledge, experience and enthusiasm. His heartfelt passion and sincere encouragement made work a joy. He was a great mentor, friend and collaborator and a consummate professional.Liz Fleri - 2011-08-08 13:50:48 EDT
I first meet Bob in 1978 when I joined Fieldcrst and to the day i left Pillowtex in 2001, Bob was the epitome of a true gentleman, friend and educator.
Joel Nachman - 2011-08-08 13:08:19 EDT
Our talks about Clive Cussler were only outmatched by our love of our jobs.
RIP and see the colors of heaven.
Let's face it, Royal Velvet was the worst value in most Department Store towel departments, yet in most cases was the most asked for and successful brands. Everyone carried more colors of Royal Velvet towels than any other in the assortment. This was a direct tribute to the brilliant marketing talent that Bob was. He had all of the components of the program thought out and put together, and I'm sure most of the profits at Fieldcrest and Fieldcrest Cannon were the result of Bob's efforts with RV. When Bob spoke, flowers came out. I would come into a meeting at market with a complaint, and come out of a meeting with Bob having bought 6 more colors, and feeling good about it! He was truly one of a kind, and I'm very saddened that he is gone.Mark Grand - 2011-08-08 12:32:31 EDT
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