Ikea to Launch New Online Inititaives

Home Textiles Today Staff -- Home Textiles Today, 8/2/2011 5:53:51 AM

In August, Ikea will launch an iPad app and add some new features to its U.S. website.
     The Share Space will be a microsite that allows visitors to share photos of how they're using Ikea products in their homes as well as to comment on products they like and create wish lists.
     A new blog called Design by Ikea will further push the retailer's design marketing message. Finally, Ikea is changing its Twitter handle to @DesignByIKEA.
     The new catalog drops in two weeks. As part of Ikea's sustainability positioning, Ikea is launching a line of children's bedding called Torva along with plush toys and a book of the same name. The toys are depictions of the fruit and vegetable characters in the book, which teaches children about the importance of a healthy planet.