SnapRetail partners with its first home vendor -- Classic Concepts; launch set for Vegas

Home Textiles Today Staff -- Home Textiles Today, 7/27/2011 2:53:52 PM

SnapRetail partners with its first home vendor -- Classic Concepts; launch set for Vegas

Pittsburgh - Social media marketing provider and strategist for the retail community, SnapRetail, has formed a new partnership with home retailer Classic Concepts.

Classic Concepts, the parent company of the Classic Home Furniture, Classic Home Rugs, and Villa Home Collection brands, represents the first home décor vendor to provide SnapRetail's TrafficBuilder access to a group of its customers at no charge.

SnapRetail explained its "TrafficBuilder" virtually automatic marketing system is designed to help independent retailers quickly create high-impact marketing materials.

Now, any independent retailer who qualifies as a Classic Concept Platinum Partner is given free access to the TrafficBuilder digital marketing system. To increase sales and stay competitive, these customers will be able to use TrafficBuilder to send automatic posts about new products to their customers through Facebook and Twitter, easily send emails about new products and promotions, review consumer usage information and store valuable customer information -- all at no cost. Platinum Partner qualifications are available through Classic Concept personnel.

As part of SnapRetail roll-out, Classic Concepts will host two social media seminars next week during the Las Vegas Market at its World Market Center showroom in space C-309 at 3:30 p.m. on Aug. 1 and 2:30 p.m. Aug. 2. SnapRetail's director of social media, Crystal Vilkaitis, will lead sessions on how to more effectively market stores with Facebook. All retailers are invited.

"We are proud to be the first Home Décor vendor to provide TrafficBuilder access for free to our elite customers," said David Moses, president of Classic Concepts. "It is important for home décor vendors to not only provide quality products, but also to help our independent retailers ‘sell through' the products they buy from us."

"We love Classic Concept's eco-friendly product line and are thrilled to partner with them to help increase ‘sell-through" of their products,' said Ted Teele, ceo of SnapRetail.