Springs' Nate Berkus line to retail in fall 2012
HTT Staff -- Home Textiles Today, 7/22/2011 2:21:10 PM
New York - Springs Global is readying another massive line of branded soft and hard home merchandise for the market under a previously announced licensing agreement with designer and television personality Nate Berkus.
"He's a solution-based brand, but he's also a person with a point of view and a certain aesthetic, so he's also a lifestyle brand," said Joe Granger, president of Springs Global.
With roughly 400 skus, the line encompasses fashion bedding, sheets, blankets and color multipler accessories such as dec pillows and throws as well as bath towels and accessories, soft window, window hardware, table linens, table top, rugs, lighting, décor pieces, frames, headboards and select pieces of occasional furniture.
Many of the décor pieces are being sold as what Springs refers to as "tablescapes," sets of three to six coordinating items. The number one comment Berkus gets is "Why doesn't my table look like that?" according to Edward Cardimona, Springs' chief global creative officer and svp.
"These are pre-decorating solutions," he said.