Fabrictech's new website helps consumers find protection products

Furniture Today Staff -- Home Textiles Today, 7/20/2011 1:53:04 PM

Cedar Grove, N.J. - Fabrictech International says it has launched a user-friendly website to help consumers find the right mattress and pillow protection systems.

The supplier of mattress and pillow protection systems said the new site at www.fabrictech.com is designed to make the shopping process easier.

Whether a consumer is exploring the Fabrictech website for encasement product research and then planning to shop at a store, or whether intending to purchase online using the shopping cart, the site addresses each product's potential option focusing on dust-mites, allergens, moisture and bedbugs, officials said.

A consumer can click on a category or concern and learn about the key issues, and also receive a product recommendation from Fabrictech, the company said.

A "virtual protection assistant" further helps shoppers and retailers to find the perfect protector for that situation. This feature leads the online customer to a series of five questions covering body temperature, bacteria, odors, fungi, moisture, stains, allergens, dust-mites and bedbugs. When a customer answers these questions and submits the results, Fabrictech's virtual assistant will offer a recommendation to address the issues selected by the customer.

"Our goal with this website is not only to offer the most innovative and clinically tested ‘people protection' products to our customers, but to make the shopping process simple and easy," said Sean Bergman, vice president of sales and marketing. "We want our customers to have a sense of confidence and to know they have chosen the right product. We also want to help our retail partners so they can better serve their customers and increase sales and margins."