Trident India nabs JCP 2010 Innovation Award for "Pure Perfection" high-tech towels

Home Textiles Today Staff -- Home Textiles Today, 7/20/2011 11:05:22 AM

New York - J.C. Penney Co. has honored bath and beach towel and terry robe house Trident India with its 2010 Innovation Award for development and success of the company's Pure Perfection product line.

JCP presented the award to Trident India last month - on June 23 - during the mid-tier department store's International Supplier Summit held in Hong Kong.

Trident India credited its "excellent collaboration" with JCPenney in developing a product "that not only meets the customers' requirements but also provides additional features and benefits to the user."
The "Pure Perfection" towel was created by Trident Limited India using its proprietary Air Rich technology, using Air Rich Yarn for its soft and highly-absorbent qualities. Unlike conventional low-twist towels, Pure Perfection towels do not lint and remain soft and fluffy even after multiple washes. The collection's color palette was developed in collaboration with a Swiss organization and its color fastness is guaranteed for 50 washes.

Trident said it is now offering a broad range of towels and bathrobes that employ the Air Rich technology.