Avanti Makes Bigger Splash in Bath Coordinates

Home Textiles Today Staff -- Home Textiles Today, 5/5/2011 7:02:41 AM

NEW YORK - Long well-versed in embellished bath ensembles, Avanti Linens has ramped up its auxiliary bath coordinate business. At market earlier this month, the company introduced almost triple the number of new styles than it offered in the prior market.
     Jeff Kaufman, president and coo, told HTT "we are giving emphasis now to our bath coordinate business."
     And so far, the 27 new collections - compared with 10 the company introduced last market - "have gotten really good reactions" from retailers this market.
     This segment of the bath business, he continued, "is a major growth area for us. And we've hired more designers to work on it for us."
     The design direction within the newest offerings is keen on coastal, lodge and Southwestern regional themes.

Patterns related to lodge, Southwestern and coastal themes as well as some youthful novelty looks made up the thrust of Avanti’s offerings.