Oriental Weavers Enhances "Accent-uate" Rug Collection

Home Textiles Today Staff -- Home Textiles Today, 5/5/2011 5:24:52 AM

NEW YORK - Oriental Weavers is making it easier for its retail partners to keep their inventories updated with a new four-collection stocked program that has been added to the company's accent rug line dubbed "Accent-uate."
     Each of the four collections spans 12 designs. By price, construction and theme, these include: a print loop base set to retail for $12.99; a loop on berber base set at $14.99; a hand-carved grouping for $19.99; and a juvenile collection of brightly colored pieces depicting youthful motifs including sports, stripes, birds and novelty themes. These price points reflect 2-by-3 sizes.
     "This stock program gives retailers more flexibility," explained Jonathan Witt, vp.
     OW also debuted the Cottonesse collection of earth-toned and transitional patterns scatter rugs made of polypropylene but with a cotton-like touch.
     "These rugs have polypropylene's inherent stain resistance quality, and they are soft, but they are less price sensitive than cotton," Witt noted. "They offer value in their [cotton-like] look and feel mixed with the qualities of polypropylene."