Oneida to expand into more home categories

Home Textiles Today Staff -- Home Textiles Today, 5/3/2011 12:33:29 PM

Oneida, N.Y. - Oneida Ltd. has entered into an agreement with L.A.-based Brand Sense Partners LLC to develop and extend the tabletop brand into additional areas of the home.

"We are proud to align with BSP and their successful track record of working with leading consumer brands to find new growth opportunities through licensing," said Andrew Church, cfo andcoo of Oneida Ltd. "We've seen strong momentum in our business, and by partnering with BSP we will be best equipped to put the right resources toward building and expanding our business even further."

Under the direction of vp of Strategic Alliances Austin Katz, BSP will develop a strategic growth plan to launch Oneida into new categories and territories. Categories available for licensing include but are not limited to: kitchen appliances, home décor and accessories, textiles, bathroom accessories, kitchen carts/islands, lighting and tabletop cleaning products.

For companies interested in licensing opportunities with the Oneida brand, contact Austin Katz at (310)867-7222.