Natori, Loftex USA launch N Natori in Bath

Home Textiles Today Staff -- Home Textiles Today, 3/18/2011 4:15:26 AM

NEW YORK - The Natori Company and Loftex USA are extending the Natori brand into N Natori for bath, a diffusion label that will expose the brand to a wider audience.
     "We have great bath partners at Loftex USA, and we look forward to enjoying the same success with our second bath collection," said designer Josie Natori, founder and ceo of The Natori Company.
     Gretchen Dale, chief operating officer at Loftex USA, said, "Based on the success of the Natori bath and beach Collections, which we launched in 2009, we are delighted to introduce N Natori to bring Josie's color and design aesthetic to a broader range of consumers."
     The collection is slated to arrive at retail in August, with 30-in. by 43-in. bath towels retailing at $16.99. The towels will be available in 12 colors with a reversible wovan and patterned end hem that takes its inspiration from a Japanese fretwork embroidery in the Natori Archive.
     The towels are constructed with Loftex USA's patented LoftTwist yarns, which provide a rich, plush hand with abundant absorbency.
     Merchandising back to the 12 solid colors will be Shoji - an allover two-color woven that introduces texture and pattern to the collection. Shoji will debut in five two-color combinations.