Izod signs with Comfort Revolution for memory foam bedding
Home Textiles Today Staff -- Home Textiles Today, 3/11/2011 4:01:58 PM
New York- -- Comfort Revolution, the new bedding start-up from Michael Fux, already has its first licensed brand: Izod.
The two parties announced today that Comfort Revolution, founded by former Sleep Innovations head Michael Fux, will market and distribute memory foam bedding and stadium seat cushions under the Izod brand. The new line will debut at New York market week next week, which also marks the official launch of Comfort Revolution.
The bedding line includes non-coil memory foam mattresses, mattress toppers and pillows and will be available in twin, queen, and king sizes. The memory foam bedding collection will retail for approximately $500 and up.
Izod currently licenses WestPoint Home for fashion and utility bedding, as well as towels and other bath products.
"With Comfort Revolution's extensive experience in this category, we believe they are the best partner to introduce the Izod bedding line."," said Allen Sirkin, president and chief operating officer of Phillips-Van Heusen, which owns the Izod brand.
"These products will appeal to the Izod consumer who is looking for innovation, quality and performance," said Michael Fux, ceo of Comfort Revolution. "We look forward to working closely with PVH in developing exciting new products and packaging that will help grow our business and theirs."
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