Wal-Mart creates Global Consumer Insights team
HTT Staff -- Home Textiles Today, 2/15/2011 9:31:51 AM
Bentonville, Ark. - Wal-Mart Stores Inc. has established a Global Consumer Insights division to help Walmart and Sam's Club identify consumer trends, assess the needs of customers in various global markets and create analytical tools to support the business.
The company has named Cindy Davis executive vp of the endeavor. She joined Sam's Club in 2007 as senior vp of membership of marketing. A year later, she was named exec vp, adding oversight of e-commerce to her responsibilities.
Prior to Sam's Club, Davis spent more than 20 years building brands and customer relationships for companies such as Harrah's Entertainment, Starwood and Promus (now Hilton) Hotels, and Pizza Hut as well as with agencies BBDO, Tracy-Locke and Rapp Collins Worldwide.
She will continue to report to Brian Cornell, president and ceo, Sam's Club.
We would love your feedback!
-
Wal-Mart Creates Global Consumer Insights Team
Mar 18, 2011
Featured Company
-
FurnitureCore.com
FurnitureCore.com is a dynamic web application aimed at the furniture industry. Retailers and manufacturers alike will find our deep reserve of tools to be exactly what their furniture business needs.www.furniturecore.com... more
