Williamsburg, Royal Heritage Home ink license partnership

HTT Staff -- Home Textiles Today, 2/14/2011 2:56:33 PM

Williamsburg, Va. - Williamsburg is set to kick off its new licensing relationship with Royal Heritage Home next month with the debut of a new collection of upscale bedding.

The partnership calls for Royal Heritage Home to expand the Williamsburg top-of-the-bed program and offer iconic designs from the brand, including "Garden Images" and "William and Mary Matelasse."

The complete collections will span comforters and matching accessories, associated window décor, matelasse bedding, and a new sheet program. All products will be based on Williamsburg fabrics produced by PK Lifestyles, a division of P/Kaufmann, and inspiration found within Colonial Williamsburg's archive collections.

Jim Easton, vp for products of The Colonial Williamsburg Foundation, said he is looking forward to the official start of this new relationship.

"Bedding is a cornerstone of the Williamsburg brand," Easton explained. "Our new relationship with Royal Heritage Home will bring exciting growth opportunities to the business."

In turn, Royal Heritage Home plans to offer current and new Williamsburg bedding patterns, said Michael Kaplan, president.

The Williamsburg bedding program by Royal Heritage Home will officially launch at the New York Home Fashions market, which takes place March 14 to 18.