On the Road Again ... Really on the Road Again
Home Textiles Today Staff -- Home Textiles Today, 2/8/2011 4:54:49 AM
DALLAS - Home textiles products have been sold from stores, the Internet, catalogs, television and even from tables on city streets, but chances are they've never been sold from a vintage Airstream trailer...up until now.
Peacock Alley, the well-known upscale bed and bath resource based here, is going where no home textiles resource has gone before with its 1977 Airstream trailer named Steel Magnolia, taking it to both specialty retailers and last week to the New York International Gift Fair. The silver bullet-shaped vehicle was the centerpiece of the company's booth at the show, marking its return to the event after a several-season absence.
But it's been the trailer's road-show appearances at stores in Texas and elsewhere in the South that have made it a home textiles star.
"We want to promote Peacock Alley's heritage and make it fun, flirty and a little cool at the same time," said Josh Needleman, who along with brother Jason owns the company, where founder Mary Ella Bitzer still is the matriarch of the business. "Just like Peacock Alley's linens, Steel Magnolia is sleek, classic and sexy. The more you use it the better it gets!"
Needleman says the Silver Home Tour is "hitting the nation city by city, store by store, giving customers a rare opportunity to learn about the Peacock Alley lifestyle and our wonderful collection of linens. And have a little fun doing it."
Stops already have included: The Birdcage in Solana Beach, Calif.; Ray's in Ridgeland, Miss.; Homestead in Hico, Texas; and Kuhl Linscomb and Longoria Collections in Houston.
Needleman has been blogging about the tour - peacockalleyusa. blogspot.com - and at the recent stop at Kuhl Linscomb, he wrote: "So damn awesome and beautiful to be in Houston today for the last Silver Home Tour stop of the month. Chatting with all customers who are sharing stories of their experiences with Peacock Alley - everyone here knows about us, which is very cool.
"They also want me to ‘Peacock Alley' their Airstreams if they buy one. I'm going to start this new collection of Peacock Alley Airstreams that I will do in a variety of unique ways. My mind is in obvious overdrive with new products lines being sold on our site right next to the bedding and bath.
"Also, never knew I could be happy in a parking lot!!! I slept in the trailer last night (best night sleep ever) and showered in the Kuhl Linscomb retail store. I want to live as a constant mooch where I can always plug in and shower in a nearby facility or better yet a creek or lake... How damn cool!!!"
Needleman says ultimately Peacock Alley's plan is to take The Silver Home Tour global. "Right now it's an Airstream, next it will be a train, a plane and then a space shuttle," he joked.
"I want to travel the globe converting sleep lovers to Peacock Alley disciples."
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