Royale Linens teams with Vicki Payne

HTT Staff -- Home Textiles Today, 1/21/2011 3:00:06 PM

Kearny, NJ - Royale Linens will debut the For Your Home by Vicki Payne collection, featuring the inspiration of the designer and host of host and driving force of the nationally syndicated TV show For Your Home.

The launch will take place during the New York Home Fashions Market in March and will be shown in Royale's showroom at 7 W. 34th St.

"Developing a design concept that is easy to understand and timeless,", said Payne, the author of nine books. Good design, she added, "enhances the value and functionality of each room."

The collection debuts with four designs ranging from understated formal to urban chic with clean lines and enhanced by product detail. "The colors in the designs are rich and fully saturated that allow the consumer a wide latitude in selecting paint and accents to personalize the room's final décor," said Payne.

Marla Stuchel, Royale Linens' director of design, said Payne's focus on design and detail "answers the consumer's desire for elegant bedroom ensembles that are affordable and of high quality."

National sales manager Mark Lipsey said Payne's show has a strong following among educated women, 25-50 years old with home values in excess of $500,000. "This demographic classification is the same consumer group that better department stores focus the major part of their advertising efforts in reaching," he said.