Leggett & Platt to give away iPads, casino chips to contest winners at Las Vegas Market

Home Textiles Today Staff -- Home Textiles Today, 1/11/2011 3:14:02 PM

Whittier, Calif. - Leggett & Platt Consumer Products Group will be hosting a special ongoing contest during the upcoming winter 2011 Las Vegas Market for retail buyers to win iPads, $100 casino chips and more when they visit the company's showroom.

Leggett & Platt's contest is being aligned with the company's launch of its advanced application of the MicroSilver BG antimicrobial technology in its newest product introduction, the SilverShell antimicrobial mattress protector. SilverShell inhibits 99.9% of germs, protecting a mattress from stain- and odor-causing bacteria, mold and mildew that cause fabric deterioration. The antimicrobial technology uses natural elemental silver to inhibit germs.

Spinning off from that is the company's new SilverShell Wheel Spin contest, in which retailers shopping the company's showroom can enter to win any of a variety of prizes, including iPads, $100 casino chips (usable at any Caesar's Entertainment casino in Las Vegas), and a night at the movies for two, compliments of Leggett & Platt. In addition, each participant will have a chance to take home a new SilverShell antimicrobial mattress protector.

Leggett & Platt's World Market Center showroom is in space B-1326, and its contest will run Jan. 24 to 26, the first three days of the market.

"We're excited to bring a proven antimicrobial technology, widely used in the medical, healthcare, skincare and personal care industries, to the bedding category - why not add a little fun to help our retailers learn how they can benefit from selling our new flagship mattress protector," said Herman Tam, vp of marketing. "As the first application of its kind in the Leggett & Platt home textile product line-up, we know our retail customers will want to understand the benefits and other advanced applications of this cutting edge antimicrobial technology."