Carpenter Co. video makes Time's 10 Best list

HTT Staff -- Home Textiles Today, 12/16/2010 10:45:22 AM

Richmond, Va. - A music video commissioned by Carpenter Co. and its SleepBetter.org consumer web site has been named by Time.com as one of the top ten "Talented Web Videos" for 2010.

Creative team Rhett & Link created a rock ballad titled "My Favorite Pillow" for a video entitled "2 men and 600 pillows."

Since its September 14 release, the video went viral, with nearly four million hits on either the video itself, the "making of" video or the bonus footage. Total visitors to SleepBetter.org since the launch have reached more than 266,000. SleepBetter's Facebook page has added more than 9,000 since the project debuted.