Ralph Lauren Home to assume Lauren bed and bath operations in 2011
Home Textiles Today Staff -- Home Textiles Today, 12/9/2010 1:26:16 PM
New York - After 29 years of working with WestPoint Home for its bedding and bath programs, Ralph Lauren Home said today that it is assuming operations for this business segment, effective May 1.
WestPoint Home will remain the brand's exclusive licensee for the Lauren basic bedding program, which includes utility and blanket products.
But Ralph Lauren Home will now handle the manufacturing, sourcing and development its Lauren-branded bed and bath categories, integrating them into the Polo Ralph Lauren overall supply chain and global manufacturing process.
"This move allows us to leverage Polo Ralph Lauren's worldwide sourcing capabilities to offer the highest quality and value in a very large scale bedding program," said Frank Guzzetta, president of Ralph Lauren Home, which is a division of Polo Ralph Lauren Corp. "This shift will ignite growth and further our position as a leading designer brand in department stores."
Added John Piazza, president and ceo of WestPoint Home: "Ralph Lauren was really the first designer to enter the bedding and bath arena, and WestPoint Home had the honor of launching his first collection. We have enjoyed this record‐setting 29‐year association and we hope that our relationship will continue to prosper and mature. We look forward to our future with Ralph Lauren."
It's like husband kicking out his old wife,he may have better quality life but will die with bad reputation. Company like Prc should not act like that as long as the wife is still loyal, Reputation is far more important for the brand sake!
Waiter - 2010-12-23 01:13:59 ESTI had the opportunity to work with WPH for the Lauen brand in bath. This is really unfortunate for them, but is a smart decision for PRC
Yusuf Irbhrim - 2010-12-17 00:02:17 ESTtoo bad for WPH, but fantastic decision for PRC. Frank Guzzetta was the previous President of Macys North and lastly Marshal Field's before he took the helm at PRC home. I would have dont the exact same thing! Bravo Frank!
YA - 2010-12-16 23:14:14 ESTJohnny Pizza makes it sound like a good thing for WPH? Maybe they will spin off the Basic Bedding Division and cut ties with that Black Hole known as the Bed & Bath Division.
Keep Kennedy, Burke & Butler, they are the only ones worth their salt.
JC - 2010-12-10 09:42:02 EST
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