Safavieh expands High Point showroom

HTT Staff -- Home Textiles Today, 10/15/2010 2:00:54 PM

Port Washington, NY - Upscale area rug company Safavieh has added 1,000 square feet of additional showroom space to its High Point showroom at Market Square to accommodate a major new program of designer shag and novelty textured rugs set to launch at market this month.

The additional space is adjacent to Safavieh original rugs and furniture showrooms, which comprise 10,000 square feet in Suites 120 and 123.

The new space is Market Square 121, formerly occupied by area rug designer Liora Manne and her Lamontage Rugs line.

"This space was the perfect natural addition to our High Point presence, allowing us to show the scope and breadth of our new developments for contemporary lifestyle customers," said Arash Yaraghi, Safavieh principal.

Five new 100% wool designer shag collections will be introduced at High Point Market. The company's goal with the new program is to offer shag rugs and textures in an array of price points for every consumer's taste and budget, Safavieh noted. Five new collections of polypropylene shags will debut at prices ranging from $249 to $499 for a 6-by-9 size. Every rug is dense, plush and power-loomed in India with pile heights ranging from three to five inches.

Manhattan is a new-generation shag rug collection that is hand-knotted from countless individual petals of felted New Zealand wool. And Tribeca is a shag with unusually thick felted wool yarns hand-knotted into a funky, oversized pile texture.

"Whether the consumer's home is state-of-the-art contemporary or mid-20th century modern, shag area rugs complement myriad interior design schemes. We find that in addition to use on hard surface floors, they are now being used to add additional texture to rooms with wall to wall carpeting," Yaraghi said.

Safavieh's new shags are available in seven standard rug sizes plus two rounds.