Sharadha Takes Permanent New York Showroom

Home Textiles Today Staff -- Home Textiles Today, 10/15/2010 5:57:16 AM

Sharadha’s new towel construction features extremely long loops to provide a differentiating point of interest in the department.NEW YORK - Indian terry and bedding mill Sharadha Terry Products Ltd. has opened a permanent showroom at 295 Fifth Ave on the 15th floor.
     The manufacturer came to the recent market with several new towel constructions, chief among them an as-yet unnamed towel with super long loops. The product has a patent pending and is positioned to retail at $24.
     "It has great shelf appeal," said Kiruthika Vikram, president. "Everybody wants towels more and more bulky. This is a differentiated towel."
     Sharadha is targeting the back-to- school season with a series of towels in bright, sporty colors. The towels are quick-dry and anti-bacterial. Another sporty towel offering is an ultra-lightweight towel that rolls into a small carrying bag roughly the size of a small, collapsible umbrella.The Sharadha team in the company’s new showroom at 295.
     The Presidential towel is 100% cotton with a high luster thanks to some changes in spinning technology. There is also a new, extra premium towel with high density loops called Micro Cotton Select.
     In bedding, Sharadha showed four beds using varying techniques, one of them a blend of yarn-dyed poly-cotton.
     The showstopper was a pair of pillow cases so finely woven they almost have the feel and appearance of silk. "We really challenged ourselves," said Sri Hari Prasadh, president of bedding.
     Said Vikram: "This we believe will be the next Micro Cotton."