Welspun Unveils Thom Filicia Collection

Home Textiles Today Staff -- Home Textiles Today, 10/15/2010 3:18:27 AM

Thom Filicia with items from his new home collection with Welspun.NEW YORK - Welspun unveiled its new Thom Filicia collection during the recent market.
     Filicia - an interior designer who also hosts a home makeover series called "Tacky House" on Style Network - told HTT the aim was to create bedding "that feels coordinated, but not matchy-matchy."
     He added: "I'm very happy with the way the line turned out because I do feel it bridges masculine and feminine very well. It really feels as though you could take it into a very hip urban environment or a country home."
     The top-of-bed and sheet programs are reminiscent of organic and archictectural elements. The Thom Filicia Home collection also includes two towels - a quick dry and a double-ply.
Welspun goes after the fashion end of the dec pillow business,     In its Amy Butler collection, Welspun has introduced coverlet as well as three new fashion bedding groups inspired by her travels to India.
     "We're doing some really fun things with a combination of printing and embroidery," said Bulter, pointing to a Euro sham with a large surface area that's printed adorned with interesting embroidery patterns.Welspun goes after the fashion end of the dec pillow business,
     We're really pleased with the quality of the embroidery. If you feel it, it has a lot of depth."
     Welspun has grouped its core sheeting programs under three umbrellas that address the attributes consumers have identified as most important to them when shopping the category: Cool & Crisp, Strong & Soft and Performance. There are good/better/ best offerings under each heading, and 40 new colors in the overall palette.
     The manufacturer is also making a bid to become a serious player in the decorative pillow category, with a broad range of solid, printed and embellished decorative pillows. The products will retail from $29.99 to $39.99.